Running a small business is hard.
As a small business owner, you’re responsible for keeping things afloat. You need to figure out finances, tackle marketing, handle staffing, manage daily operations… and that’s just the start.
You also need to find time to bring in new business. Because new business equals more money, right?
Luckily, with the emergence of social media over the years, finding new customers has become easier, less time-consuming, and more cost-effective.
Small business owners no longer need to spend money on local money mailers, billboards, or ads in your local newspaper.
You now have the ability to pinpoint individuals on a hyper-specific level. Targeting using location, demographics, and interests. No need to blindly spend your dollars on broad, traditional methods of marketing.
This article will show you 5 reasons why your small business should be utilizing paid social ads.
Interested in having a team handle all of this for you so you can focus on the other aspects of your business? Contact us today to setup a free consultation about how we can help.
Traditional forms of advertising are dying
Over the past 10-15 years, we’ve seen a drastic change in media. People are reading newspapers less, cutting the cord on cable TV, and not listening to local radio stations as frequently. We’ve seen the emergence of social media networks, the rise of streaming video services, and a shift to a mobile-first world.
It’s important that you’re spending your advertising dollars where your audience is. The older forms of advertising just aren’t as effective as they once were.
Your potential customers are spending time on social media
It’s no surprise that most people utilize social media daily. In fact, 80% of all Internet users use Facebook. And many users are checking their news feeds more than once a day. By taking advantage of paid social ads, you’re putting your brand in front of the eyes of potential customers where they’re spending the most time.
You can start running ads for just dollars a day
Facebook advertising remains one of the cheapest forms of advertising. In fact, you can get started with a budget of just a few bucks per day. Get your ad seen by thousands of people at a much cheaper cost than traditional advertising.
Target using numerous demographics
The real power of paid social ads is in the ability to target an audience using thousands of demographics and interests. This includes gender, age range, location, income, specific interests, etc.
Have a list of your current customers? You can upload that into the system to find new prospects that match the demographics of your current customer base.
What about those people who are visiting your website? You have the ability to target these individuals with ads as well. If someone is browsing your website, they have a higher propensity to buy from you, so retargeting them with an ad is a great way to have them complete that purchase.
Social proof builds your brand
Social proof is the likes, comments, and shares that an ad receives. When you run an ad on Facebook, users have the ability to interact and share your ad. This creates brand awareness and spreads your message to an even broader audience. Positive interaction with your ad is also a great way to build the credibility of your business.
Want to get started with paid social ads but don’t know where to start? Or maybe you’re current ads just aren’t getting you the results you want? Contact us today to setup a free consultation about how we can help!